Privacy Policy

1. Who we are

Ruby Tales ("we", "us") is an independent mobile game developer. This policy covers our mobile applications, including Poopy Poop (the "Games"), and this website. For any privacy question, contact contact@rubytales.studio.

2. Information we collect

We do not ask you for personal information. The Games have no accounts of ours, no sign-in, and no registration. We never collect your name, email address, phone number, contacts, photos, or precise location.

Stored on your device only. The Games save your high score, progress, and settings locally using the operating system's standard storage. This never leaves your device and is deleted when you uninstall the Game.

Collected by our advertising partner. To show ads, our advertising partner may collect and process:

• Your device's advertising identifier (IDFA on iOS, Advertising ID on Android)
• Device information: model, operating system version, language, and country
• IP address, which gives an approximate location (typically city level)
• Ad interaction data: which ads were shown, viewed, or clicked

Anonymous gameplay statistics. So we can tell whether the game is too hard, too easy, or broken, the Games send us a small number of anonymous events:

• When a game starts and ends, its score, how long it lasted, how many pieces were dropped, and how far up the merge chain you got
• Whether an ad was shown or skipped, and whether you took a paid continue
• How long the app was open, and how many games you played in that time
• Which version of the game and which settings produced those numbers

These are tied to a random identifier we generate on first launch. It is not your advertising identifier and not any identifier the device provides — it is a random number that exists only inside the Game, is never shared with our advertising partner, and is gone for good when you uninstall. We cannot use it to work out who you are, and we cannot connect it to anything outside the Game.

We do not collect your advertising identifier, your Game Center or Google Play identity, your IP-derived location, or any text you type, as part of these statistics.

You can turn this off. Open the Game's settings and switch off "Share anonymous gameplay stats". Nothing is collected after that, and anything still waiting to be sent is discarded.

These statistics are processed on our behalf by PostHog, on servers in the European Union (Frankfurt). PostHog acts as our data processor and does not use the data for its own purposes. See the PostHog privacy policy.

3. Advertising

We use Google AdMob to display advertisements in our Games. AdMob is provided by Google. Its handling of data is governed by Google's Privacy Policy, and you can review how Google uses information from sites and apps that use its services.

Where required by law, we ask for your consent before any personalised advertising. If you decline, you will still see ads, but they will be non-personalised — selected from general context rather than from your advertising identifier.

You can change your mind at any time:

• iOS: Settings → Privacy & Security → Tracking
• Android: Settings → Google → Ads, where you can also reset or delete your advertising ID
• In-game: re-open the privacy options from the Games' settings screen (EEA, UK, and Switzerland)

4. Legal bases for processing (EEA, UK, Switzerland)

• Consent — for personalised advertising and any use of your advertising identifier for that purpose. You may withdraw it at any time.
• Legitimate interests — for showing non-personalised ads, preventing fraud and invalid traffic, and keeping the Games working correctly.
• Legitimate interests — for the anonymous gameplay statistics in section 2, which we use only to balance and fix the Games. We consider this a limited impact on your privacy because the data is not linked to you, to your device, or to anything outside the Game; and you can switch it off in the Game's settings at any time.

5. Your rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal data; to object to or restrict processing; to withdraw consent; and to complain to your local data protection authority.

Requests about advertising data are best directed to Google using the links in section 3, because we never receive it.

For the anonymous gameplay statistics, the fastest route is the Game itself: switching the setting off stops collection, and uninstalling deletes the random identifier, after which the remaining records cannot be connected to you by us or by anyone else. If you would like the existing records removed as well, the Game's debug screen displays that random identifier — send it to contact@rubytales.studio and we will delete them. We cannot find your records without it, precisely because we hold nothing else that points to you.

6. California residents

We do not sell personal information for money. Sharing an advertising identifier for personalised advertising may be treated as "sharing" or a "sale" under the CCPA/CPRA. You can opt out by declining personalised ads when prompted, or by enabling "Limit Ad Tracking" / resetting your advertising ID in your device settings. We will not discriminate against you for exercising any privacy right.

The anonymous gameplay statistics in section 2 are not sold and not shared for advertising or any cross-context behavioural purpose. They are used only to improve the Games.

7. Children

Our Games are intended for a general audience aged 13 and over and are not directed at children. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.

8. Data retention

Game data stays on your device until you delete it or uninstall the Game. Data held by our advertising partner is retained according to their own policies, linked in section 3.

Anonymous gameplay statistics are kept for as long as they are useful for balancing the Games, and no longer than 12 months.

9. International transfers

Our advertising partner operates globally and may process data in countries outside your own, including the United States. Those transfers rely on the safeguards described in Google's privacy documentation, such as Standard Contractual Clauses.

The anonymous gameplay statistics are stored in the European Union (Frankfurt) and are not transferred elsewhere. If you play from outside the EU, your statistics travel to servers in the EU.

10. Changes to this policy

We may update this policy as the Games change. The revised version will be posted on this page with a new "last updated" date. Material changes affecting how we handle your data will be highlighted in the Games where practical.

11. Contact

Ruby Tales
contact@rubytales.studio